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November 22, 2025
12:00pm - 2:00pm

Stick around Downtown Midland after the Midland Santa Holiday Parade on Saturday, November 22 from 12-2 p.m. as the Midland Downtown Business Association presents the jolliest after-party you’ve ever seen: Cocoa Crawl!

After braving the weather to watch the Santa Parade, join participating retailers and restaurants in Downtown Midland to sample their own spin on delicious hot cocoa recipes. Enjoy a complimentary tasting while browsing the shops or stopping for lunch. You will be able to vote for your favorite cocoa and help one lucky downtown business win bragging rights for the season, as well as the highly-desired Golden Mug Trophy!

Participants are able to vote from 12 p.m. – 2:15 p.m. either via your phone or in person by visiting our Downtown Event Coordinator who will be stationed at the intersection of Main & McDonald. Trophy will be delivered to winning business after results are tallied.

During Cocoa Crawl, guests can take the guesswork out of holiday shopping by adding things to their Christmas wish list from their favorite Downtown Midland stores.

This is a free event for all ages while supplies last.

  • Ace Hardware & Sports
  • Aviator Cookie Company
  • Beatniks
  • Brinstar Arcade Bar & Grill
  • FILL
  • Health Hut
  • Heather ‘n Holly
  • Little Forks Outfitters
  • Lux the Salon
  • Modern Explorers Guild
  • Molasses Smokehouse & Bar
  • Pizza Baker
  • Pizza Sam’s
  • Proper Taco
  • Sassy & Chic Boutique
  • Joyful Tantrum/Serendipity Road
  • Tavern On Main
  • The H Hotel
  • Three Bridges Distillery & Taproom
  • WhichCraft Taproom