Cocoa Crawl

Stick around Downtown Midland after the Midland Santa Holiday Parade on Saturday, November 21 from 12-2 p.m. as the Midland Downtown Business Association presents the jolliest after-party you’ve ever seen: Cocoa Crawl!

After braving the weather to watch the Santa Parade, join participating retailers and restaurants in Downtown Midland to sample their own spin on delicious hot cocoa recipes. Enjoy a complimentary tasting while browsing the shops or stopping for lunch. You will be able to vote for your favorite cocoa and help one lucky downtown business win bragging rights for the season, as well as the highly desired Golden Mug Trophy!

Make the event easy to navigate by picking up your ballot from one of the two voting stations. The ballot will have a map of the event conveniently printed on the back. Just be sure to return your completed ballot to one of the two voting station prior to 2:10 p.m. Voting stations will be located on each side of Main between McDonald & Rodd St.

• Tastings are available from 12 p.m. – 2 p.m.
• Voting is available from 12 p.m. – 2:10 p.m.
• The Golden Mug Trophy will be delivered to winning business after the ballots are tallied.

During Cocoa Crawl, guests can take the guesswork out of holiday shopping by adding things to their Christmas wish list from their favorite Downtown Midland stores.

This is a free event for all ages while supplies last.

Stay tuned for updates, we’ll share more as the event gets closer!