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In Downtown Midland, all your holiday shopping needs are covered—whether you plan ahead or tend to procrastinate! Holiday Rush is here to help you wrap up your gift list with ease. On Friday, December 19, participating businesses will offer special stations, unique deals, and helpful last-minute surprises to give shoppers an extra boost as they hurdle toward the holiday finish line.

As you explore downtown, stop by participating businesses for your chance to win a festive stocking stuffed with gifts from our generous Downtown Midland shops!

Make your visit even more fun with the Downtown Scavenger Hunt featuring the Brush Monkey window art. Spot all the festive characters and return your completed card to Serendipity Road or Modern Explorers Guild during business hours. The full scavenger hunt will also be available through Sweet Escapes starting Saturday, February 7.

Join us for holiday fun, special offers, and cheerful downtown vibes—all while supporting local shops this season!

Hours may vary as this event runs during the operating hours of each individual businesses.

PARTICIPATING BUSINESSES

Ace Hardware & Sports

Convenience that gives back! Order online, pick up in as little as 15 minutes, and support the Ace Hardware that supports your community.

Aviator Cookie Company

Fly into Holly Jolly Days and sweeten your shopping spree with fresh-baked holiday cookies from Aviator Cookie Company—fuel your festive fun!

Brinstar Arcade Bar & Grill

Buy $35 gift certificate, get $5 free!

Coyer Candle Co.

Coyer Candle Co is kicking off the holiday fun with festive deals and cozy winter scents! During the event, their winter scent collection will be on special: 16 oz candles will be $13 (regularly $16.99), 8 oz candles $9 (regularly $11.99), and air fresheners just $3 (regularly $5). The shop now carries a variety of thrifted and preloved items, including gently worn adult and children’s clothing, collectibles, handbags, glassware, toys, home décor, and more. Thrifted items can be found toward the back of the store near the checkout counter. The half of the store not dedicated to thrifted items is filled with a wide selection of new gifts, winter gear, stocking stuffers, blankets, clothing, candy, pet toys and treats, and handmade items recently brought in for the holidays. Holiday-themed thrifted items will be on sale for 15% off.

FILL

Celebrate the season at FILL with pre-made holiday gift bundles, sustainable stocking stuffers, and gift cards for effortless gifting. Looking for the perfect holiday scent for your home? Enjoy discounts on holiday candles, package-free wax melts, and holiday hand soap refills during the Holiday Rush. Adults can make gift-giving even easier by using the gift-wrapping station—and while you shop, your kids can send their letters at the North Pole station.

Health Hut (open 9:00 a.m. – 7:00 p.m.)

Let Health Hut customize a party tray for you! With over 60 snack items to choose from, including candies, drinks and CBD Products you’ll find the perfect combination for your get together. Plus enjoy $5 off a $25 purchase.

Heather ‘n Holly

Slide into Heather ‘n Holly this season for festive savings you won’t want to miss!

Joyful Tantrum

Get ready for a joy-filled shopping day! Joyful Tantrum is celebrating the season with their first-ever Joy Bag Drop — a free, limited-edition tote available with any in-store purchase at Serendipity Road or Joyful Tantrum on December 19 only. These totes are bright, fun, and perfectly giftable (or totally keepable!). Quantities are very limited, so come early to snag yours before they’re gone. Make it a girls’ day, a joyful shopping moment, or a holiday treat-yourself adventure. However you show up, we’ll be here — spreading joy with every tote.

Last Season Boutique

Sleigh your style this Holly Jolly Days at Last Season Boutique—find merry must-haves, cozy looks, and perfect gifts all season long!

Little Forks Outfitters

Little Forks Outfitters has you covered for the holiday rush—quality gear and cozy layers to keep you comfortable all season long.

Modern Explorer’s Guild

Connect with loved ones at Modern Explorers Guild with a great board game – no screens needed! Modern Explorers Guild carries all types of games from cozy and casual, to fast and competitive. All board games will be 15% off during Holiday Rush!

Molasses Smokehouse

Molasses Smokehouse is bringing the holiday comfort—smoky, cozy flavors so dinner is one less thing to worry about this season.

Peel ‘n Pare

Peel n Pare has your holiday hosting covered—festive kitchen finds so dinner prep feels merry, not messy.

Pizza Baker

Dash through your shopping with a delicious detour—Pizza Baker’s fresh, cheesy pies keep the holiday spirits high!

Pizza Sam’s 

Holiday shopping stress? Treat someone (or yourself!) to a $25 Pizza Sam’s gift card—only $20, now through the end of the year!

PokerFace Aesthetic Club

Running out of time this holiday season? Pick up a PokerFace gift card—now 10% off for Holiday Rush.

Proper Taco

Discover an exciting array of stocking stuffers—from puzzles, notebooks, mugs, and candles—for the difficult-to-shop-for adults in your life, as well as gift cards and a few delicate offerings for those with a more modest sense of humor. Give the gift of impropriety with Proper Taco. For a tasty treat, try Maud, a kalamata & sun-dried tomato feta taco—perfect for a snack or a meal.

Sassy & Chic Boutique

Unwrap your sparkle from our festive holiday sweaters to our stocking-stuffer table, DIY candle bar, ornaments, and festive accessories—your perfect seasonal finds are waiting!   Special holiday SALE: pick a present box to reveal your % off your purchase!

Serendipity Road

Get ready for a joy-filled shopping day! Serendipity Road is celebrating the season with their first-ever Joy Bag Drop — a free, limited-edition tote available with any in-store purchase at Serendipity Road or Joyful Tantrum on December 19 only. These totes are bright, fun, and perfectly giftable (or totally keepable!). Quantities are very limited, so come early to snag yours before they’re gone. Make it a girls’ day, a joyful shopping moment, or a holiday treat-yourself adventure. However you show up, we’ll be here — spreading joy with every tote.

Ways to Wellness

Holiday Joy and Cheer Found Here at Ways To Wellness!  Buy 2 books, receive a free packet of 10 Maroma Myrrh incense sticks while supplies last.  Maroma incense sticks are 100% natural fragrance.  The benefits of Myrrh include emotional healing, helps process grief, grounding, balancing, calming, and promoting restful sleep. 20% Discount on Crystals and Stones for your pockets and your space.  20% Discount on Jewelry.  Discounts do not include Consignment pieces

WhichCraft Taproom

WhichCraft Taproom is pouring the festive vibes—swing by and let us handle dinner, so you can handle the holidays.